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MoMA Destination NYC
Biggie is the new Waldo.

We?ve long relied on the MoMA Store to keep our place as the coolest aunt and savviest hostess. But as lovely as ergonomic Scandinavian fruit bowls are, we find ourselves more and more seeking out local artists to support.

Lucky for us, the Destination: NYC collection is here.

The first hyper-regional grouping of its kind for the MoMA Store, it features everything from furniture to jewelry--all of which has been designed here in the city and made within the States. Naturally, the collection spotlights usual suspects like Alexis Bittar, but under-the-radar designers get due exposure as well. (How hilarious is this quarter-water candle? Or these silk-screened Metrocard playing cards?)

To find these ingenious new ideas, the store?s buying team put out an open call to designers throughout the five boroughs. Over a thousand submissions came through, and 200 of them were selected for what you?ll see in stores (and online).

You?ll still give the cheekiest gifts--only now they?ll be even more self-referential.

MoMA Design Store, 11 W. 53 St. (at Fifth Ave.), 44 W. 53 St. (at Sixth Ave.) and 81 Spring St. (at Crosby St.); momastore.org

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