Last fall, when former Daniel chef Lior Lev Sercarz opened La Boîte--a Hell's Kitchen spice shop with seasonal art installations--we toasted to the marriage of food and culture. And now, we toast again to La Boîte's newest exhibit, Recipe.
First and foremost a foodie, Israeli-born Sercarz sells fantastically surprising spice blends ($15 to $27)--like cocoa-orange-blossom-pepper and saffron-cayenne-seafood-essence--as well as custom mixes.
But Sercarz also has an eye for art, which is why he organizes biannual gallery shows that correspond to his renowned biscuit line. The biscuits (which are really more like cookies) are flavored with nuts, fruits and La Boîte's own spice blends. Plus, when you buy them, ($65 a box) you get the art too: One piece of art decorates the adorable biscuit tin, with small prints of the others inside.
The newest collection, Recipe, features cheeky, typography-heavy prints from artist Matthew Gregory Jensen, and tasty biscuits in flavors like sesame-rose-white-chocolate.
While you can stop by the shop any time to see the art or buy the spices and biscuits, Sercarz is also holding a few spots for PureWow readers at tomorrow night's opening party (5:30 to 8:30 p.m.). For a chance to attend, send an e-mail to email@example.com.
La Boîte, 724 11th Ave. (at 51st St.); 212-247-4407 or laboiteny.com