A pop-up where fragrance meets art
When we think of fragrances, we typically react with our sense of smell. But thanks to a new perfume pop-up from style-savvy menswear store Odin, our eyes are working overtime.
Owners Paul Birardi and Eddie Chai have enlisted the help of artsy design firm Snarkitecture (the brains behind designer Richard Chai?s cool cavernous retail space) to put a visually appealing twist on the standard pop-up shop, which stands adjacent to Odin?s East Village boutique. To contrast the store?s characteristic moody lighting, the space is decorated in white-cement-covered perfume bottles arranged in a sinuous sculpture that spirals from the floor to the ceiling.
The pop-up is small at only 350 square feet, but there?s plenty of room to test the seven unisex fragrances and candles (all of which are as memorable as the space?s design): We like Sunda ($125), which evokes hints of the spice trade route with fresh juniper, cedar leaves and sandalwood. For a fresh take, try Century ($125), which has crisp notes of cypress and silver birch. And to create an island vibe at home, light the Owari candle ($65): The mandarin and grapefruit scents are instantly uplifting, and the dark glass container gives off a pretty amber glow.
It?s nice to see that the pop-up has come to its senses.
Open through June 12 at 330 E. 11th St. (between First and Second aves.); 212-475-0666 or odinedt.com