Back to Your Roots
Turmeric gives a healthy kick
Daniel Sullivan's Tumeric Elixir is like no other health drink we've tasted: It's a little gingery, a little citrusy, a tad sweet and a bit spicy. But more than anything, it has that undeniable quality of feeling good for you.
And indeed turmeric is good for you. The root's active ingredient, curcumin, is loaded with antioxidants and energy-boosters that make its juice a great breakfast drink or post-workout treat.
The beverage begins its life underground, in Hawaii, mere days before you drink it. From there, the organic turmeric root is harvested and shipped to the East Village, where the Tumeric team blends it and bottles it with more natural ingredients (spearmint, cardamom and local honey, to name a few).
You can find Sullivan's delicious (regardless of any proposed health benefits) bright-orange concoction in Manhattan Whole Foods locations and other specialty stores across the New York area. In addition to the classic elixir--available in 8-, 16- and 32-ounce bottles ($4 to $9)--there's also a cinnamon-y, vegan (sans honey) version.
Lest you were worried about the drink's carbon footprint, fear not: Tumeric (yes, Sullivan intended to spell it that way) makes its local-store deliveries via custom-made bicycles.
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