What’s in Store
A new UES boutique rekindles the charm of Old New York
Madison Avenue's new FiveStory boutique may fall two floors short of its name, but with more than 150 brands of clothing, jewelry and accessories, the store is filled to the brim with luxury.
Taking cues from chic shops like Paris's Colette and Milan's 10 Corso Como, father-and-daughter owners Fred and Claire Distenfeld are channeling the bygone days of full afternoons spent browsing in Bergdorf?s.
Interior decorator Ryan Korban has given the space a dramatic look with a black-and-white-marbled foyer, ethereal lighting and plush, carpeted floors. Walking around feels more like taking a tour through Elizabeth Taylor?s boudoir than perusing the racks in a department store.
Claire Distenfeld, a former gallerist at Sotheby's, curates the collections with a sharp eye: Lesser-known designers like Russian label Vika Gazinskaya and Chrissie Morris of London are mixed in with heavy-hitting pieces from Balmain, Hussein Chalayan and Carven.
At last, a boutique we can call home.
FiveStory, 18 E. 69th St. (at Madison Ave.); 212-288-1338 or fivestoryny.com