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It's rare to find home goods that seamlessly straddle the line between high-end and functional, but Morris Etc.'s gorgeous heirloom rugs are a decorating coup.

The husband-and-wife duo behind the Brooklyn company source their vibrant runners from the Peruvian Highlands, yet each one-off rug is as practical as it is pretty.

Hand-made on traditional looms, the multicolored sheep's-wool creations fill the gap between generic floor coverings and costly imported carpets. We love the fruit-punch hues in rugs 17 and 26 ($375) from the Bracken Ridge collection, the psychedelic stripes in Surrey Hills rugs 10 ($350) and 13 ($375) and the woven geometric shapes in the S. Portland collection, named after the street where owners Brett and Amy Morris live.

Each rug undergoes weeks of meticulous weaving before it's shipped to the Morrises' Fort Greene apartment, which doubles as their showroom. Most of the rugs are five feet by five feet, but you can add length and fabric to any design. (Overlapping color schemes are encouraged.)

If you're stuck between lilac and magenta stripes, email Brett a color swatch: He'll pick out three rugs that match your aesthetic and help you choose the perfect one for your place.

Morris Etc., 96 S. Portland Ave. (between Lafayette Ave. and Fulton St.); 347-227-7244 or

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