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An H&M sister brand sets up shop in Soho
Grown ladies, apply here.

You know those model-esque girls on Charles Street looking perfect yet effortless? Couple of questions for them: A) Are you even real? And B) Where?d you get those shoes?

We may never know the answer to the first, but the response to the second could very well be & Other Stories, which just opened its first U.S. flagship in Soho.

Like COS, it?s an H&M sister brand (the middle child, if you will). Price-wise, it?s somewhere between the two. Aesthetically, it?s a perfect mix of grown-up minimalism and of-the-moment trendiness.

Here?s what we?re coveting:

A perfectly draped LBD This elegant but slightly edgy frock ($100) is business in the front, party in the (open) back.

The sporty satchel We?re getting strong Alexander Wang vibes (minus the sticker shock) from this color-blocked bag ($275).

An updated animal print From afar, this ultra-femme blouse ($60) looks like any old print. Up close: Surprise! Tiny zebras.

Borrowed-from-the-boys loafers These croc-embossed leather brogues ($225) scream ?Alexa Chung,? which makes sense because they?re a part of a collaboration line with indie singer Lykke Li.

A fragrant skin-smoother Yep, they have beauty, too. This cottonseed-oil body scrub ($15) will get you thismuch closer to the complexions of those leggy aliens.

& Other Stories, 575 Broadway (at Prince St.); 646-767-3063 or

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