Canada’s beloved Joe Fresh brand sets up shops in Manhattan
If the early October snowstorm had you peering at that worn-out winter coat with dread, cheer up: Joe FreshTM, Canada's beloved line of expertly tailored, wallet-conscious clothes, just landed stateside with three new Manhattan boutiques.
Joe Mimran (who launched Club Monaco) reimagined style five years ago when he unveiled the Joe FreshTM brand of fashion-forward pieces to Canada. Now the revolutionary retailer is giving New Yorkers some stylish and affordable options. Best of all, in celebration of new store openings, select items are on promotion through November 28 at all New York area locations.
The two Joe FreshTM holiday stores are located at 215 W. 34th St. and 1055 Madison Ave., and the first permanent stand-alone is situated among the city's hippest boutiques at 110 Fifth Ave. and 16th St.
The shops are stocked with chic, budget-friendly basics like women's merino V-necks ($19, regularly priced at $39), silk shirts ($19, regularly priced at $39) and dark slim-cut jeans ($19, regularly priced at $39).
What's more, you'll have money leftover for a nice pair of shoes. This is smart shopping at its freshest.
Joe FreshTM, 110 Fifth Ave. (at 16th St.); 212-366-0960 or joefresh.com