Bit of the Bubbly
A laundry detergent that’s actually exciting
It’s Friday night, the laundry basket is overflowing and the last thing you want to do is spend the weekend in a spin... cycle.
But with Puretergent ($13 for a 50-ounce pouch), you might actually look forward to a little wash and dry. Launched by a former fashion designer, the botanical-based biodegradable laundry soap solves the problem of stiff, fading fabrics in a way that’s better for you and the environment.
The petroleum- and allergen-free soap rinses clean and contains eco-friendly stain-fighting ingredients and natural degreasers. No bad stuff like chlorine, phosphates, dyes or alkylphenol ethoxylates. We tend to agree that if you can’t pronounce it, you probably don’t want it on your skin.
Puretergent comes in three different formulas. “Gentle” works well for those pesky delicates like down and silk. “Calm” smells like fresh lavender (not the kind that was mined in a lab) and keeps T-shirts bright and jeans soft. But we love “Fresh” for washing our post-boot-camp workout clothes and marinara-stained kitchen towels.
Now call it a (laundry) day and go reward your hard work with a martini.