Lounge wear wakes up to luxury
We'd live in our flannel pj's and yoga pants if we could, but alas, it's tough to don lounge wear in public without looking like we're decades late to a slumber party.
That's about to change with Piamita, a new collection of languid silk pants, flattering crepe de chine maxi dresses and luxe cotton capes--all inspired by pajamas.
Piamita, which translates to "little pajamas" in Spanish, is the brainchild of W magazine editor Karla Martinez and fashion stylist Cecilia de Sola, who noticed a gap in the marketplace for clothing that was comfortable enough to sleep in yet polished enough for daytime.
The brand pays homage to the old-world glamour of the designers' South American grandmothers, and the days when ladies wore lipstick while lounging about. While we won't take the pajama-dressing trend too literally by wearing matching tops and bottoms, we love how the pieces look separately. The silk georgette blouse ($250) makes for a refined top over trousers, and the straight-leg charmeuse pants ($240) become a relaxed weekend number when paired with a sweater and ballet flats.
Piamita will be available at Intermix, Barneys and Shopbop.com next month.
Mark your calendars for a pajama party.