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While there's an of-the-month club for countless leisure pursuits (books, movies, wine...bacon), none have been devoted to the most essential of daily routines: makeup.

But now there's Birchbox, a new subscription service that fills your mailbox with the best new and time-tested beauty products each month.

Founded by two friends as an alternative to the stresses and pressure of the makeup counter, Birchbox is for women who want to try that pricey serum before they buy it.

Each delivery ($10 a month or $110 for one year) – wrapped in tissue like some unexpected gift – includes sample-size packages of makeup, hair and skincare products, from Japanese gold-leaf blotting papers to cold plasma face gels.

Once you've found your new staples, Birchbox's e-shop sells full-size versions of all the samples, so you can stock up.

The website also rounds out the experience with tips on using the samples, as well as interviews with beauty experts and tutorials for looks you've always wanted to try. Red lips? Faux lashes? Birchbox will show you how to pull them off. 

And since we at PureWow aim to deliver an unexpected find to your email inbox each morning, we're excited to meet our match for your post-box.

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