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In theory, we?d love to send each of our friends a personalized birthday card. But who has the time, or for that matter, who remembers?

Cleverbug does.

Essentially an iPhone app that syncs with your Facebook account, Cleverbug alerts you when your contacts? birthdays are approaching, prompts you to create custom missives for folks you might ordinarily forget to buy a card for, and then prints and mails the cards in two to five business days so they arrive just in time for the big occasion.

To send a card ($3, plus postage), pick a lucky recipient from a drop-down list and choose from a host of designs. Cleverbug pre-populates the cards with photos from your Facebook albums, but you can change the images to just about anything. You can also edit the language, should your carefully crafted haiku prove better than a generic ?Happy 40th!?

You don?t even need to dig up your address book to get the card mailed: Upon sign-up, Cleverbug aggregates birthdays in date order and automatically requests updated addresses from your contacts (which it stores for future use). That said, you can certainly send cards for non-birthday events as well: new job, new baby, new Botox.

Worried because your mother isn?t on ?the Facebook?? We discovered that if you simply select a friend who is, you can change the photo and mailing address to reflect anyone you know--Luddites included.

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