PureWow 100 Official Rules 2018








1.     Program Period: The “PureWow 100” (the “Program”) begins at 12:00 a.m. Eastern Time (“ET”) on June 18, 2018 and ends at 11:59 p.m. ET on November 30, 2018 (the “Program Period”).  

2.     Eligibility: Open to females, or those who identify as females (“females”). Employees of Wow Media Products, Inc., dba PureWow (“Sponsor”),  Johnson & Johnson Consumer Inc., their respective affiliates, parents, subsidiaries, divisions, suppliers, distributors and advertising, promotional and judging agencies (collectively “Sponsor and its Administrators”), and each of their respective employees, shareholders, directors, officers, members and agents and their immediate family members spouses, parents, children, and siblings and their spouses) and/or those living in the same household of each are not eligible to participate. Void in all countries embargoed by the U.S. and where prohibited or restricted by law and subject to all applicable laws and regulations.  

3.     How To Participate/Determination of Bounce-Back Honoree and Program Content Usage: During the Program Period, Sponsor will be searching for females who they feel are emerging in culture and could tie into the Neutrogena Hydro Boost brand slogan of doing amazing things and are bound for greatness (they will be checking social media and other marketing outlets). Once the Sponsor’s editorial team has done all their research and narrowed down a list of 100 females as “Honorees”, that list (along with Honorees’ profiles, as applicable) will be posted to PureWow.com (“Site”) and other Sponsor-owned sites, including their social media channels. Any Honorees determined that are minors, will need the permission of their parent or legal guardian to be included in this Program and the parent or legal guardian must provide approval for participation in the interviews and the Program. Those selected Honorees will be eligible to become a “Bounce-Back Honoree”. Determination as to the Bounce-Back Honoree will be made solely by Sponsor’s editorial team and the ability for the Honoree to overcome an obstacle and still be doing amazing things will be one factor, along with, but not limited to, any previous content/stories from the Honorees (and Program Content, defined below). Editorial teams’ decisions are final on all matters relating to this determination. Sponsor will be conducting phone/email interviews (select Honorees will receive video interviews) and listening to personal life stories with Honorees, getting a web article about them and Sponsor will be compiling Honorees’ social media and other marketing materials that may be created for this Program (“Program Content”). Honorees must provide the Sponsor access to their social channels. All details of the interviews/compilation will be in Sponsor’s sole discretion and Honorees must be available at specified times/dates in order to be a part of the Program Content. Program Content may be posted to the Site and Sponsor’s social media channels, in Sponsor’s sole discretion. By participating, you (and your parent or legal guardian, if a minor) assign to Sponsor and its Administrators and their affiliates, subsidiaries, assigns, licensees, designees and legal representatives the irrevocable, perpetual, worldwide digital and other rights to use, reproduce, edit, market, store, distribute, have distributed, publicly and privately display, communicate, publicly and privately perform, transmit, have transmitted, create derivative works based upon, and promote the Program Content or excerpts of the Program Content (as such may be edited and modified by the Sponsor at its discretion) for editorial, commercial, promotional and all other purposes (including posting on the Site, Sponsor-affiliated websites, Social Media sites and/or other Sponsor-selected media). In addition, you (and your parent or legal guardian, if a minor) hereby assign to the Sponsor all rights, titles, and interests that you may be deemed to have in any reproduction, product, or derivative work using or incorporating the Program Content. You (and your parent or legal guardian, if a minor) further agree to waive any moral rights in and to the Program Content. Honorees understand and agree that Sponsor shall at all times have and retain, any and all rights (including copyright), title (including ownership) and interest in and to any and all Program Content.  All Program Content shall be “works made for hire” commissioned by Sponsor within the meaning of the Copyright Act and all rights to such copyright will be vested entirely in Sponsor upon creation. To the extent that any aspect of the Program Content is not considered a "work made for hire," Sponsor owns all its right and title in the Program Content.


Except as otherwise contemplated in these Official Rules, and to the extent Honorees (and parent or legal guardian, if a minor) agree that usage of their personal information collected in connection with the Program will be used in accordance with Sponsor’s privacy policy located at https://www.purewow.com/entry_name/national/privacy.htm. Privacy Notice for EU Residents: The General Data Protection Regulation (GDPR) provides a number of protections for the collection and use of your personal data. Any personal data collected from you shall be subject to the Sponsor’s privacy policy located at https://www.purewow.com/entry_name/national/privacy.htm and the GDPR. The Sponsor will only use your personal data for the purposes of this Program (as stated above), unless you provide consent signifying your agreement to any other processing or use of your personal data. You can withdraw your consent at any time by contacting info@purewow.com.


4.     Bounce-Back Honoree Award: The Bounce-Back Honoree will be part of a video interview with the opportunity to have a Sponsor-specified meet and greet (based on availability and determination of winner’s location of residence and feasibility) (“Award”). If Award Recipient is a minor, parent or legal guardian must be present during video interview and meet and greet. There is no retail value associated with the Award. Bounce-Back Honoree (and parent or legal guardian, if a minor) agrees that Sponsor or its agents may photograph, videotape or record any aspects of the meet and greet/video interview or any other portion of the Award, including Honoree, and parent/legal guardian if a minor (“Footage”) and use that Footage or excerpts of that Footage in any way they see fit. In the event the meet and greet is cancelled for reasons out of Sponsor’s control, that portion of the Award will not be awarded and no compensation will be provided.


  1. General Rules: Honorees (or parent or legal guardian, if a minor) will be required to sign and return a Statement of Eligibility and Liability Release, and except where prohibited, publicity release and assignment of rights (“Statement”) within forty eight (48) hours of notification in order to be included in the Program Content/receive the Award (as applicable). If Honoree (or parent or legal guardian, if a minor) fails to return the completed Statement within forty-eight (48) hours, Statement is returned as undeliverable, Honoree may be deemed to be ineligible, she may be ineligible to be included in any Program Content and an alternate potential Honoree may be determined. Statement will be sent to the Honoree (or parent or legal guardian, if a minor) via email. Honorees (or parent or legal guardian, if a minor), as a condition of participation into the Program, agree to release Sponsor and its Administrators, each of their respective agencies, parents, subsidiaries, affiliated companies and each of their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development and execution of this Program (collectively the “Released Parties”) from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with participation in Program Content or otherwise participating in any aspect of the Program, the receipt, ownership or use of Award or any typographical or other error in these Official Rules or the announcement or offering of the Award. Acceptance of Award constitutes permission to use Bounce-Back Honoree’s name, likeness and Program Content and Footage for promotional purposes (including any possible public relations opportunities) without further compensation except where prohibited by law. By participating in the Program, Honorees (or parent or legal guardian, if a minor) agree to be bound by the Official Rules and the decisions of the Sponsor. The Sponsor and its agencies are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the Program or by any human error which may occur in the processing of the Submissions in the Program or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with the Program. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the operation of the Site/Program; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Program may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If, for any reason, the Program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Program, then the Sponsor reserves the right at its sole discretion to cancel the Program and determine the Honorees, as Sponsor deems fair and equitable. You hereby represent and warrant that you have read these Official Rules and are fully familiar with its contents. Submissions generated by script or bot are not eligible. As a condition of participation, you (or parent or legal guardian, if a minor) agree that: 1) under no circumstance will you be permitted to obtain awards for, and you hereby waive all rights to claim punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with this Program, or Award shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event attorneys’ fees.

  6.     Sponsor: The Sponsor of the Program is Wow Media Products, Inc., dba PureWow, 10 Hudson Yards, Floor 25, New York, NY 10001 USA.

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