The Good Sun
Toms’ new chic and noble sunglasses
While it can sometimes seem as if every fashion company is touting a charity component, Blake Mycoskie was the original do-gooder behind the trend, and his much-beloved Toms shoes are far and away our favorite altruistic product.
Now Mycoskie is launching a new item: sunglasses, which work much like his one-for-one footwear line (for every pair you buy, Toms donates shoes to somebody in need).
This time around, the trade isn't exactly one for one, but rather a pair of sunglasses for the gift of eyesight. Toms has partnered with international vision-care nonprofit Seva to provide medical treatment, prescriptive glasses or necessary eye surgery to needy people in Nepal, Cambodia and Tibet, with more locations coming soon.
In addition to the undeniable nobility of this business model, we have to admit: The sunglasses are awfully cool.
The Wayfarer-esque Classic 101s ($135) come in enough color combinations to keep you from looking like everybody else, while the 201s ($135) are oversized in the best movie-star-like way. We're perhaps most coveting the terribly stylish 301 aviators ($145), which are a little '70s yet very au courant.
No matter which pair you go with, you can expect a great guilt-free summer purchase.