But sometimes a company comes along with a made-for-you premise so smart and useful, we can?t help but be taken in.
Bow & Drape is such a company. The week-old e-commerce site allows shoppers to choose from a small selection of dresses and separates and then customize them to their liking. In other words, it?s clothing they design and you perfect.
Begin by taking a simple height and body-type assessment (this will help when it comes time for the team to actually sew your garment). Next, browse the 10 basic B&D dresses, jackets and skirts, which take their names from iconic women--the Jackie ($189), the Twiggy ($155), the Michelle ($189), etc.
Once you?ve settled on a piece, you can choose a color, trim (hurrah for gunmetal beading!) and fabric (cotton sateen, silk crepe de Chine or ponte knit), adjust things like neckline, length, and sleeves, and even add a cute little peplum.
The price goes up with each alteration, but we think it?s well worth the extra cost to create a totally unique and exclusively-for-you wardrobe staple.