It?s never quite made sense to us that half of America?s female population (i.e., anybody above a size 14) has had to settle for a different--and let?s face it, boring--set of clothing options.
That?s why we?re thrilled to have discovered Madison Plus, an on-the-rise e-commerce shop for well-curated, trend-driven clothing that caters to curvy women.
Founded by Aimee Cheshire, a former plus-size model and fashion buyer, Madison Plus is so revolutionary precisely because it?s so discerning. We?re loving the new collection of fall looks, which range from work-ready sheath dresses ($100) to peplum skirts ($19) to faux-leather-sleeved military-inspired trenches ($120).
Working with plus-size-conscious retailers like ASOS Curve, DKNY, Michael Kors and Calvin Klein, Cheshire and her team pull items that are not only fashion-forward but also totally flattering on a fuller figure. These Eileen Fisher colored jeans ($198) are proof that the key to dressing at any size is simply a proper fit, while this Kaori one-shoulder dress ($125) nips and flows in all the right places.
Bonus points for Madison?s excellent selection of gorgeous, calf-friendly boots.