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We at PureWow first had a blast covering the latest in nationwide fashion, travel, food and culture. Then we took New York by storm.

Now we're heading west to launch our second city edition, in Los Angeles. Sign up for PureWow L.A. now to get the city's best discoveries delivered to your inbox daily, plus earn the chance to win a fabulous prize.

We're excited to bring you insider intel on the best new restaurants, stores, fitness, cultural events and so much more, from one end of Los Angeles to the other. Each day, you'll get the lowdown on that hot new Venice bistro, an exclusive Brentwood boutique, or a groovy Silverlake florist--all in the straightforward style you've come to love.

When you sign up, you'll be entered to win one of three necklaces by Los Angeles-based jeweler Charlotte Lu. Lu's work combines classic elegance with a contemporary edge, using diamonds and other stones set in 14- and 18-karat gold. We'll be giving away necklaces with a yellow-gold diamond shape, a rose-gold diamond star and a white-gold open diamond circle.

Sign up below. Then just click the "Share This Wow" button below and for each friend you get to sign up, you'll be entered in the contest an additional time. What could be a better way to premiere in the Golden State?

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