In the vast sea of online shopping, we firmly believe that three things can help a site stand out: beautiful imagery, a touch of personalization and a story to drive it home. Anthem Wares has our trifecta down pat.
Started by digital strategist Elizabeth Sayner, Anthem Wares is an e-commerce destination for shopping hard-to-find products from small businesses around the globe. Anthem begins by sourcing items like women?s scarves made in New Zealand or sculptural jewelry inspired by the Hollywood Hills, then organizes the best of each company?s goods into soundly curated and beautifully photographed collections.
Anthem Wares also kicks the standard business model up a notch. The site?s name refers to the narratives (or anthems) behind the products: For each brand sold, Anthem develops a written story that connects you to the designer or the piece. For example, we?re fascinated by how the duo behind Seth Sobek decided to use sustainable fish skins for their luxury handbags.
Plus, the offerings are just downright gorgeous. We love Angel Jackson?s geometric bags, which are designed in the U.K. and constructed in Bali. Iosselliani?s uncommon mixture of Swarovski crystals, plated metals and semiprecious stones makes for some stunning Italian jewelry, while Massada?s expressive eyewear plays homage to vintage films.
The boutique?s offerings change weekly, so sign up today and act fast.