Measure Up is a line of porcelain bowls with subtle little grooves inside to mark off portion sizes in quarter ounce increments. They're surprisingly elegant - definitely nice enough to take to the table - and fine to put in the dishwasher and microwave.
They're clearly aimed at dieters - because what diet doesn't stress portion control? - but these bowls also offer a streamlined alternative to that clunky old set of handled measuring cups in your kitchen drawer.
It's worth mentioning that Measure Up Bowls were created by Heather Harvey, a multi-tasking mom of two who lost nearly 90 pounds by simply coming up with an easy way to keep track of how much she was eating. Even if your weight loss goal is a small fraction of that, these are sure to come in handy.
Buy Measure Up Bowls ($13.99-$29.99) at shopmeasureupbowl.com.