Who What Wear
Fashion tips designed for where you live
Fall fashion. It’s here. (In case you hadn’t noticed. Or gone out of your house.)
But this year, in the spirit of change, we’re taking a different approach. Rather than bombard you with knee-high boot upon knee-high boot, we’re personalizing things a bit.
Introducing Fall Fashion: Coast to Coast.
Here’s how it works: Head to the destination and choose your region. Say you’re from the West Coast--well, you obviously have no use for that wool coat the fashion mags are pushing on you. Instead, our guide will give you the fall trends you can actually try by tailoring the of-the-moment styles to your area and climate.
In this case, moody florals seem more up your alley. Or should we say, more appropriate to pair with your acai bowl and avocado toast.
Curious to see what we’ve picked for each locale? Visit the site to get started. Then tell us what trends you’re eager to try.