Easy Does It
The shopping app that cuts through the clutter
In a world saturated with gimmicky apps that often add more steps than they save, isn’t it refreshing to find one that actually streamlines a basic need?
Introducing Spring (yes, it’s another shopping app, but it’s like nothing else out there).
Essentially, Spring functions like a trip to the mall. The stores run their own operations, and you stop by to browse several at once.
Here’s the deal: You download the app, store your credit-card info and select brands to follow. Every time you fire up the app, you’ll see new arrivals and promotions in a gorgeous feed (like Instagram, but without all the baby photos from your third cousin). Maybe Equipment is highlighting a must-have blouse or Warby Parker is releasing some new shades.
When you find a photo you love, swipe to see more angles and information, or dive into the brand’s “store” to keep shopping. When you want to save a product, “heart” it. And when you want to buy it, swipe once and it’s yours. (Danger, Will Robinson!)
Since launching last week, Spring has recruited more than 300 higher-end designers, and new (and hopefully some more affordable) brands will roll out regularly.