Your baby cousin Annie is finally getting married (and thank God she didn’t end up with that racist meth-head everybody hated). Instead of giving her bath towels or ugly dishes, you’d prefer to go with something that will actually help the happy couple build a future.
You’d like to give them stock.
Shareswell, a new Columbia Business School-incubated start-up, seeks to simplify the process.
Here’s how it works: Log on to Shareswell and create a portfolio for your giftee (say, “Annie and Andy’s Appreciating Assets”). Then select stocks and funds to add to the portfolio (say, two shares of Apple, two shares of Cisco and one share of the Vanguard 500 Index Fund).
Finish by paying--Shareswell doesn’t take a cut, though there is a credit-card processing fee--and typing up a nice message for your recipient. Annie and Andy will then receive a notification of your gift and information on how to officially claim it.
Alternately, if you are the one getting married/having a baby/graduating from vet school, you can set up a registry with Shareswell and request stocks accordingly.
Still considering that china pattern? Think of it this way: You’ll never have to store shares of Google in your parents’ basement.