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Buying stylish, comfortable clothes can be a challenge for busy women multi-tasking their way through life. But a new online boutique called FlairWalk seeks to make shopping an easy and fun experience, including a complimentary personal shopper service.

The site is the brainchild of founder Sara Weinstein, who as Chief Style Officer cherry-picks the best of new, international fashions that range from office-ready to cocktail party-pizzazz.

Inspiration for FlairWalk came from Weinstein's desire to look great without having to schedule time for strenuous shopping. Her easy-to-navigate website features enticing fashion lines with descriptions of fashion luminaries like Trina Turk, along with new discoveries such as Desigual.

FlairWalk emphasizes wearability. Alluring cocktail dresses are comfortable. Lounging pieces are both flattering and eco-friendly. Colorful and stylish jackets turn separates into a pulled together look.

And now, FlairWalk's featuring a special introductory offer for PureWow readers. Through November 5th, all fashions are 30% off. Simply enter Style30 at checkout to take advantage of this opportunity.

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