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Puppytails dog fragrance and a pouch from Catseye London at Fred Segal

Fred Segal?s swank beauty department is L.A.?s bastion of drool-inducing and completely de trop sundries. And we thought we had seen it all, when just as we were ogling the $500 candles, we came perfume.

Yes, file this immediately under ?Personal Care Item We Never Knew We Needed?: Puppytails is a line of dog fragrances, shampoos and a shine serum. Made in Seal Beach, Puppytails is aimed at the active SoCal dog. Hey, Bowser, you?ve been hiking the trails with your master, haven?t you boy? Want to smell more sensational than sandy?

The Spritz ?n? Sniff ($16) perfumes are lighter than a regular eau de toilette, so as not to induce a canine sneezing fit. 

Is your best friend an energetic and boisterous little flirt? Try Coconut Blossom (coconut, lime and vanilla blossom), the more feminine scent. Or is Fido more of a rugged, outdoorsy type? He?ll like Rosemary & Aloe (rosemary, lavender and mint), a nice cross between an aftershave and a chicken marinade.

Keep a bottle in your car--it?s great for a quick post-Runyon, pre-Coffee Bean freshening up.

Ron Robinson at Fred Segal, 8118 Melrose Ave.; 323-651-1935 or

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