Cold-weather chic pops up on W. Third St.
The most significant new architecture in town isn't a movie mogul's pad or a new museum. It's a flashy Airstream trailer parked on West Third Street, and it's selling posh jackets perfect for our West Coast winters.
This pop-up store is the brainchild of Aether, a Los Angeles firm started by two 30-something film producers who love skiing and outdoor sports but had wearied of sportswear styled for teenagers. After just four years, Aether is in stores such as J. Crew--but to take their brand to the next level, the partners decided to take to the streets.
The 34-foot-long trailer's interior was designed by Thierry Gauguin (Philippe Starck's right-hand man) and has wide-plank oak floors, a long table reminiscent of Jean Prouvé, a leather coach and a working gas globe-shaped fireplace hung from the ceiling. Formfitting Primaloft-filled Space Hoodies ($295), Stormy trenches ($495) that resemble Mackintosh coats and Micromodal-Supima-blend T-shirts ($65) hang next to French antique fittings and vintage photos.
Bring a cup of coffee and you might be offered a welcoming nip of 25-year-old Macallan scotch to put in it. But act fast: the AETHERstream is here only until November 1, when it heads east for Aspen--and eventually, it'll take Manhattan.
AETHERstream Pop-Up, 8207 W. Third St. (corner of La Jolla St.); www.aetherapparel.com