The second coming of preppy style
Fads come and go, but the classics persist. Like khakis and button-downs, the humble polo shirt is a comfortable go-to for when we want to look smart and pulled together without much effort. But sometimes the look is a little, well--boring?
Not anymore, thanks to the new Boast pop-up shop on West Third Street. Here we found a tightly edited range of sportswear including striped sweatshirts ($88), Harris Tweed blazers ($495) with matching shorts ($275) and, yes, polo shirts ($70). We?ve put the Margot Tenenbaum-worthy polo dress, $74, into heavy rotation since our visit.
The shop, open through September 23, also has accessories, men?s and kids? gear and is the launch pad for the revitalized Boast label, a preppy favorite started in the 1970s by a Greenwich, Connecticut, tennis club pro. (Fun fact: Boast was famous for its controversial logo; the Japanese maple leaf is a dead ringer for a certain medicinal herb.)
But even non-inhalers will appreciate the brand?s newest iteration, with its funky new colorways of purpley blue and red and figure-flattering cuts including a cable-knit sweater that clings to our curves.
Not sure the label is quite blue chip? Well, this guy rocked it and made out okay.
Boast, 8366 1/2 W. Third. St.; 323-868-6209 or boastusa.com