Scan this QR Code to follow PureWow on Snapchat!
PureWow
Boast
Boast's iconic preppy togs include blazers and tennis skirts.

Fads come and go, but the classics persist. Like khakis and button-downs, the humble polo shirt is a comfortable go-to for when we want to look smart and pulled together without much effort. But sometimes the look is a little, well--boring?

Not anymore, thanks to the new Boast pop-up shop on West Third Street. Here we found a tightly edited range of sportswear including striped sweatshirts ($88), Harris Tweed blazers ($495) with matching shorts ($275) and, yes, polo shirts ($70). We?ve put the Margot Tenenbaum-worthy polo dress, $74, into heavy rotation since our visit.

The shop, open through September 23, also has accessories, men?s and kids? gear and is the launch pad for the revitalized Boast label, a preppy favorite started in the 1970s by a Greenwich, Connecticut, tennis club pro. (Fun fact: Boast was famous for its controversial logo; the Japanese maple leaf is a dead ringer for a certain medicinal herb.)

But even non-inhalers will appreciate the brand?s newest iteration, with its funky new colorways of purpley blue and red and figure-flattering cuts including a cable-knit sweater that clings to our curves.

Not sure the label is quite blue chip? Well, this guy rocked it and made out okay. 

Boast, 8366 1/2 W. Third. St.; 323-868-6209 or boastusa.com

From Around The Web