We?re usually in a mad panic just about now, racking our brain for a gift for Dad. But this year, we?re splurging on a real keepsake: a drool-worthy timepiece from the new Westime flagship.

We?re no experts on fine watches (fine wines, yes), so we were relieved when the knowledgeable and hauteur-free sales staff at Westime showed us selections from among 50-plus brands. They suggested a million ways to narrow down our choices, beginning with budget. Smart-looking Nixon models cost only a couple hundred dollars, while intricate complication watches by Richard Mille easily equal the down payment on a house.

There is something for everyone: Does he fancy himself a natty dresser? Perhaps he?d appreciate a sleek Audemars Piguet. Is he a pilot? The Breitling Navitimer has its own slide rule for calculating all that fuel consumption. Does he already collect watches? He?ll love a case that keeps his watches wound while he?s not wearing them. 

We?re digging deep this year, since timepieces are one of the few jewelry-type luxuries that even bling-averse gents appreciate. And after browsing Westime--did we mention the Serpenti ladies wristwatch from Bulgari?--we?re plotting to expand our own wardrobe of watches as well.

Westime, 8569 Sunset Blvd., W. Hollywood; 310-289-0808 or westime.com

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