We love Michael Faye?s novel business plan: The Los Angeles brewmaster-photographer (there?s an original hyphenate) handcrafts fermented tea, then plasters bottles with images of homeless dogs.

Kombucha Dog?s taste is as novel as its marketing. We?d heard about kombucha, the healthful probiotic drink believed to aid everything from digestion to cancer prevention. But we couldn?t get behind the taste--flat beer (that?s the fermentation) with a vinegar chaser. But Kombucha Dog tastes more like a light ale that comes in ginger (a bit tangy) and raspberry (sweet) flavors.

In former careers, Faye was a slick ad shooter and pet photographer; now he?s using those skills to draw attention to local dogs in need of adoption. We dare you to look away from Captain Jack, the roguish one-eyed bullmastiff/pit mix, or Stewart, the brindle mix with a soulful gaze. Or sultry Brooks or tiny Zumba, for that matter. Kombucha Dog?s website gives contact information for the next step in making one of these dogs your new BFF. 

Scanning the bottles on the shelves of Erewhon Natural Foods, we thought of the Talmudic saying: Whoever rescues a single life earns as much merit as though he had rescued the entire world.

Kombucha Dog is available at Erewhon Natural Foods, 7660 Beverly Blvd.; 323-937-0777 or kombuchadog.com

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