A Novel Concept
Artfully folded books from Novel Brand
Los Angeles is chockablock with writers. At the studios, at our offices, at the Coffee Bean. To commemorate these Sisyphean efforts, behold an entirely original form of art, the folded book, from local makers Novel Brand.
Helmed by Mark Saul, Novel Brand’s work is a little bit origami and a little bit really good Anthropologie window display. Saul scours thrift stores for used books with beautiful covers (Reader’s Digest Condensed Books anthologies with fancy prints are a favorite), then spends hours folding interior pages into hearts, trees and sayings. In an edition of Lassie Come Home, he even made a special message for dog lovers and their best friends.
Saul, a 26-year-old actor, dreamed up the concept in 2006 as a Valentine’s Day gift for his now wife. So he knows how important just the right design is and accepts custom projects up to 14 characters long--like all his pieces, they are only $72--through his Etsy page. How perfect to get a writer a favorite book folded into a personal message?
Since Saul almost never cuts any pages, books can even be unfolded and read, but we don’t recommend it. It’s hard enough to refold a map properly--imagine putting one of these back together.