Ring in the New
Fresh digs for the fashion set’s jeweler
Baubles from Hoorsenbuhs deck out some of entertainment's most glittering names: Madonna, Katie Holmes and Colin Firth. And now the company's classic and customizable jewelry has a new home in Santa Monica.
The atelier reflects the industrial-yet-elegant aesthetic that has made Hoorsenbuhs's rings, chains and necklaces popular with Orange County power hostesses and Hollywood pop stars alike. A black-painted bungalow with barely-readable signage opens to a white gallery space with exposed beams.
Inside, vitrines stand on legs made of rusted stud-link chains (a traditional maritime accessory used to moor ships). In fact, this humble stud link is in the DNA of the line, visible in the Dame Tri-Link Ring ($1,520), the Dame Phantom Ring ($1,500) and the Diamond Toggle Necklace ($5,980).
Hoorsenbuhs pieces, which run up to $125,000, are handmade locally in a dizzying array of mix-and-match metals and diamonds, with larger stones responsibly sourced and certified by Forevermark.
With so many riches, it's fitting that the company name refers to Dutch trading vessels sailed by ancestors of Hoorsenbuhs founder, the native Californian designer Robert Keith. It's the kind of pirate booty that never gets stale.
Hoorsenbuhs, 2222 Main St. (between Pacific and Strand sts.), Santa Monica; 888-692-2997 ext. 707 or www.hoorsenbuhs.com