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A seismic shift is going on in Hollywood: The gritty landscape of strip malls and post-production studios is seeing a bedazzling influx of blue-chip galleries. 

And tomorrow there?s a chance to visit one of the decade?s most talked-about art spaces, when Regen Projects unveils its new location on Santa Monica Boulevard. 

Regen Projects has been a pillar of the contemporary art scene for 23 years, showing established artists like photographer Catherine Opie, multimedia artist Doug Aitken and painter Elizabeth Peyton. But gallery director Shaun Caley Regen?s operations were feeling awfully cramped in her former rental space on West Hollywood?s Almont Street, so last year she bought a former production house and enlisted the help of local architect and Hammer Museum redesigner Michael Maltzan for the overhaul.

At 20,000 square feet, the new gallery boasts an outdoor sculpture deck as well as room for larger site-specific installations. This weekend marks the space?s inaugural group show, open to the public, of hot artists including German fine-art photographer Wolfgang Tillmans and fashion- and food-obsessed Marilyn Minter, which indicates the quality of forthcoming exhibitions.

Even if you can?t make it this weekend, it?s definitely worth stopping by Regen Projects--in addition to the neighborhood?s recently opened showcases Perry Rubenstein Gallery and Redling Fine Art--to check out Hollywood?s latest picture shows.

Regen Projects, 6750 Santa Monica Blvd., Hollywood; 310-276-5424 or regenprojects.com

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