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American heritage style--that subset of classic sportswear that celebrates traditional, durable clothes from denim to dusters--is having a moment right now. And we?re heading to Abbot Kinney?s new Gant Rugger boutique to get our fix of a storied U.S. brand.
Gant first became big when the New Haven-based company sold its well-made men?s shirts, with a then-innovative back locker-loop, to 1950s Ivy Leaguers. Today the sportswear company has re-introduced that same Yale co-op shirt in Madras, stripes and, our favorite, oxford-cloth blue ($115). They?re made for men, but we?re wearing a couple we picked up at the boutique as everything from swimsuit cover-ups to loosely tied blouses.
The shop carries two lines: the juniors-focused Gant Rugger and, most interesting to us, the Gant by Michael Bastian line. In this collection, the designer blends his East Coast upbringing with his love of preppy style.
Gant Rugger, 1308 Abbot Kinney Blvd., Venice; 424-272-9558 or us.gant.com
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