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Southern California?s indoor-outdoor living can be hard on carpeting. While we love the feel of soft wool underfoot, who wants to ruin an entire area rug just because it?s in the middle of a high-traffic zone?

Flor is our solution. These modular carpet sections, each about 20 inches square, stick to the floor in a rug pattern but are easily swapped when one section gets worn or stained. And with squares ranging from $10 to $40 each--plus frequent sales as low as $7.50--you can get an 8x10 rug for as low as $300.

We?ve been fans since the company launched nine years ago. But while the bright colors and rough textures can sometimes seem more preschool than prestige, the newest offerings are particularly adult, thanks to muted hues (like the Heaven Sent design in topaz) and sophisticated patterns (including exotic Hide and Batik and playful plaid In the Mix).

Even better: The new Beverly Boulevard location means that we?re able to touch a wide range of materials, ranging from recycled nylon to wool, rather than having to wait for samples to arrive via post.

With Flor, we?re putting down carpet, throwing open our doors and letting the footprints fall where they may.

FLOR, 9020 Beverly Blvd., West Hollywood; 310-786-9220 or

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