David Yurman’s new Rodeo Drive home
For jeweler David Yurman--the red-carpet favorite of stars such as Angelina and Brad, Naomi Watts and Viola Davis---the journey to international success has been a long one.
Yurman started his craft by selling small sculptures in his Long Island, New York, high school cafeteria. Later, he hitchhiked across the country, took up with Big Sur beatniks and started selling little cable bracelets. The bracelets are still a brand signature, but these days their manifestations are sleeker. Now Yurman’s line is made of fine metals with stone adornments, and he casts supermodels du jour (hello, Arizona Muse) in his ads.
Both past and present coexist in Yurman's newly renovated and enlarged Rodeo Drive flagship. The beige-and-gray space is understated, with discreet vitrines holding bracelets (from $275), rings (from $125) and more, from drool-worthy fire opals fit for a maharajah to gifts like sunglasses and fragrances.
Pirate’s plunder aside, our favorite part of the store is its revolving display of Yurman’s sculptures and the quietly powerful paintings by his wife, Sybil. Mixed in with pottery, driftwood and arty cast-iron magnifying glasses, the artwork and jewelry seem like part of our life already. Clever man, that Yurman.
David Yurman, 371 N. Rodeo Dr., Beverly Hills; 310-888-8618 or davidyurman.com