Sure, we?re always in jeans and tees here in California, but can?t we still be a bit creative?
A resounding ?yes? comes from downtown Los Angeles, where the jeans-making duo behind Thvm create demin that's as fashion-forward and comfortable as their workspace.
Brian Kim, Olga Nazarova and Nicola Scagnolari set up shop late last year in a 100-year-old paint factory that?s got the charm of a circa 1978 Soho loft. Unfinished brick and artist installations share floor space with their work tables, as well as a neo-Goth warren of clothing displays. Lucky magazine visited Thvm and praised its "highly covetable denim;" the spring collection is skinny, leggy and hot on the pastel trend.
Thvm also publishes a themed biannual journal, a lush coffee-table book devoted to its inspirations. And though you can buy these jeans at select local boutiques such as Ten Over Six, we think it's worth calling ahead and then stopping by the loft--which Thvm operates as a by-appointment shop--to see the clothes as well as where they are made. A visit has the friendly feel of stopping in for coffee with a painter friend.
Thvm Atelier, 1317 Palmetto St.; 213-617-0667 or shop.thvm.com