Are you sure you want to remove this item from your Recipe Box?
Please enter a valid email address...
The emails have been sent
Please consider subscribing to PureWow
The Prima Donna Madison Demi Cup ($119) is Jenette Bras' biggest seller. Its texturized geometric pattern and embroidered stretch lace are engineered to result in a demi cup with the support of a full cup.
The avant-garde Triangle bra ($125) from the Undressed collection by Marlies Dekkers includes the Dutch designer's signature over-cup straps as well as metal ornamentation.
Jenette Bras' welcoming front room has a leatherette couch and midcentury furniture next to a table stacked with vintage Playboy magazines.
Bras such as those from the Belgian company Prima Donna come in a range of colors including scarlet and sizes from 30D to 44H. Jenette Goldstein favors European makers since she feels their corset-making traditions yield better-fitting, lovelier bras.
"Let's face it: We have a knockout rack. And it has to be managed." That's the manifesto of Jenette Bras, a new Pasadena shop devoted to large-chested women.
This cheerful pink shop and its sexy bras are a far cry from the drab lingerie-buying experience of most full-figured women. Proprietress Jenette Goldstein and her staff are so adept, they can tell at a glance what size is needed, from 32D to 42K.
Pretty and exuberant, 50-something Goldstein (a proud 32G) suggests designs priced from $62 to $183, suitable for V-necks, T-shirts and more. She coaches clients on the "swoop and scoop" of properly putting on their bras; since 90 percent of support comes from the band, a well-fit bra won't cut into even the most well-endowed shoulders.
Brands are European, including Empreinte, Marie Jo and Freya. We're especially intrigued by bras from Marlies Dekkers, a Dutch former art school student who now makes sleek hardware-ornamented bras worn as outerwear by celebs like Lady Gaga.
This is the second Jenette Bras location (the first is in East Hollywood)--proof that in every economy (and blouse), there's room for a little expansion.
Jenette Bras, 18 E. Holly St., Pasadena; 626-744-9484 or jenettebras.com
Enter your registered email below!