At a recent Los Angeles design fair, the works that attracted the most attention from the trend-hungry crowd were something decidedly old-fashioned: throw rugs.
Specifically, it was a set of brilliant pieces by Untitled Rug.
The company is the nom de fiber of Jill Elizabeth, a SoCal native who launched her company a few years ago after graduating from Pasadena’s Art Center College of Design, where she studied fine art as well as textiles. (Today she also creates wall hangings and scaled-up needlepoint in geometric shapes.) Her super-durable rugs are made with huge crochet hooks and custom-dyed fabrics over upholstery cording.
As hybrids of fine art and domestic handicraft (read: they take a lot of time and effort), they’re not cheap: an eight-by-five-foot rug costs $4,200, about 20 times the cost of a chain-store version.
But really, there’s no comparison--these locally made, Technicolor works are as unique as Grandma’s old handmade blanket, and promise to be just as loved.
Untitled Rug, email@example.com