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Society Salon
Sam DiVine is your hair's new bestie.

Decades ago, women kept weekly hair appointments to get their tresses rolled and styled. Then we all got jobs (yay, feminism) and fast-paced lives and forgot all about keeping our crowning glory in regal shape.

Now a 24-year-old whiz-kid stylist is trying to bring back that level of meticulous grooming. Presenting: L.A.’s first membership salon. 

Society Salon is the brainchild of Sally Hershberger alum Sam DiVine, who offers three levels of all-you-can-style buffet. First there’s the Social membership ($80 a month), which gets you unlimited blowouts. (By comparison, Drybar charges $75 for a mere two appointments a month.) Then there’s the Standard membership ($120 a month), which gets you unlimited blowouts, cuts and single process color. Finally, there’s the Signature option ($180 a month), which gets you all of the above, as well as unlimited highlights and low lights.

Commitment averse? You can get single treatments, too--but be careful: DiVine says most of her clients get hooked and become members.

Society Salon, 8327 Melrose Ave., West Hollywood; 323-655-4555 or

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