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Make Up For Ever
Make Up For Ever uses video and SMART Boards (above) to instruct clients

Makeup artists are full of useful tips, but how often have we been made up by a pro before an event, only to forget how they made us look so good?

No more: Now we've got it all on video.

At the new Make Up For Ever flagship, professionals give makeup lessons in front of a camera-equipped mirror set in a private booth. Sessions are videotaped, then downloaded onto a lipstick-shaped flash drive for the client. Sessions are reasonably priced: Lessons focusing on one area (a smoky eye, say, or the perfect long-lasting lip) are free with a $40 purchase, while complete looks (with a custom complexion, three-step eyeliner and lip, for example) require a $120 purchase.

Staff also draw annotated makeup diagrams on an interactive SMART Board, then email them to clients.

Pros love Make Up For Ever for its HD line, which includes 7 primers ($32) and 26 foundation shades ($40), as well as other formulations invisible not only to the naked eye but also on famously unflattering high-definition video. Now we can finally say with confidence: We're ready for our close-up!

Make Up For Ever, 132 S. Robertson Blvd.; 310-247-0277 or

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