You dropped money on your aviators, a Tori Praver swimsuit and a chic beach bag, so why, pray tell, would you pull out a janky beach towel? We rounded up the coolest blankets--in a variety of shapes and prices--so you can sunbathe in style.

For the haute hippie These hand-tie-dyed blankets from Brooklyn Beach ($290) are worth the splurge. They are made from absorbent linen and have handy corner pockets you can fill with sand to anchor them to the beach. Figue, 68 Jobs Lane, Southampton; 631-488-4478 or figue.com

For the boho babe Serena & Lily?s lightweight, Turkish-inspired tangerine towel ($48) does double duty, combining cotton on one side with terry on the other--perfect for lying and drying. Serena & Lily, 332 Montauk Highway, Wainscott; 631-537-5544 or serenaandlily.com

For the beach flirt Your friends (and lovers) will have no trouble finding you at the shore when you lay out this bright sunflower throw from C. Wonder ($68). Soft yet sturdy, it?s made to be shared. C. Wonder, 5 Main St., Southampton; 631-287-2645 or cwonder.com

For the glam gal Make a major statement with Milly?s bold, graphic towel ($105). Pack some bubbly for the beach, and you?ll be good to go. Milly pop-up shop, 54 Main St., East Hampton; millyny.com 

For the Hamps native How awesomely summery is this red-and-white beauty ($76) by Nine Space for J.Crew? One hundred percent cotton, the towel is classic and oh so comfy. J.Crew, 14 Main St., East Hampton; 631-324-5034 or jcrew.com

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