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When Obligato opened in East Hampton in 1985, it catered to the young fringe and glitter set. They must have been faithful customers, because nearly 30 years later, in a town filled with Ralph Lauren, J.Crew, Starbucks and more, the little shop is still open and flourishing.

Obligato’s appeal has recently broadened, and the fun pieces are geared to a more sophisticated clientele.

On the racks now: Jude Connally’s fresh preppy print shifts ($170 to $190), Bailey 44’s ladylike but form-fitting dresses that flatter women of any age ($145 to $198), a brown Costa Blanca faux leather and shearling cropped pilot’s vest ($138), a Mad Men–era snap-back white lace top by Dolce Vita ($180), a gold crocheted cardigan with sequins by Sister ($110) and lots of accessories including wax twine and metal toggle bracelets ($95).

Despite the stylish new items, Obligato hasn’t lost touch with its longtime customers. In addition to Minnie Rose’s long featherweight cardigans in charcoal, black, blue and lavender ($228), fans of the line can pick up a red poncho with fringe ($110). Plus, there’s an entire section for girls ages 7 to 16.

Obligato, 47 Main St., East Hampton; 631-324-6464 or on Facebook

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