When you see fashionable Hamptons ladies draped in vibrant, flowing wraps, men with chic sweaters tossed over their shoulders or babies swaddled in luxurious cashmere, chances are, they?re wearing Magaschoni. The beloved brand has only three U.S. stores, and two are on the East End.
This year, the shops are selling featherweight cashmere sweaters that are thin enough to layer and perfect for summer evenings. Cardigans ($288), shrugs ($288) and boyfriend V-necks ($298) feel kitten-soft on your skin, tuck easily inside a bag and come in a range of colors that pop, including deep blue, sunflower yellow and blush pink. For the beach, try the Tencel-jersey-and-silk tunic with a low-key beaded trim ($320), which has been introduced in navy and heather.
For the first time, the Magaschoni shops have also expanded their inventory to include other brands: Swimwear by Balmain ($325 to $495), pareos by Givenchy ($325), hats by Chloé ($350) and tote bags from Carlos Falchi ($220) are all sold there exclusively.
This could become your next one-stop shop.
Magaschoni East Hampton, 2 Newtown Ln., East Hampton; 631-329-8139 or magaschoni.com
Magaschoni Southampton, 53c Jobs Ln., Southampton; 631-204-0207 or magaschoni.com