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Q: What do Gwyneth Paltrow, Jerry Seinfeld, Jimmy Fallon and Matt Lauer have in common?

A: Shuko Beach.

The Japanese pop-up opened by two former Masa chefs may be only a month old, but it’s already well on its way to beating Nick & Toni’s when it comes to celeb clout.

Fittingly, the prices aren’t exactly mild ($10 for a tea) and the portions are rather model-esque. But the service, quality of ingredients and presentation are top-notch.

Indeed, all ingredients come from local purveyors, which makes their signature dishes--like summer tempura and scallop crudo--extra farm-fresh.

Our tip: Arrive 30 minutes before your reservation and head to the patio for a Japanese-inspired cocktail such as the Last Samurai, made with white rum, matcha green tea and coconut water. Pairs well with a side of people-watching.

290 Montauk Hwy., East Hampton; 631-527-5372 or

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