Scan this QR Code to follow PureWow on Snapchat!
Say yes to this dress.

In our generalized post-viewing Gatsby malaise, we?re feeling a little skeptical about the various special collections stores are pegging to the flick.

So cheers, old sport, to a Fitzgerald-esque line that seems effortless in execution.

Introducing Aftershock London.

The U.K.-based clothing and accessories private label (think BCBG Max Azria, but with a made-in-India twist) has chosen to open its first U.S. boutique in Dallas, and it?s full of trendy pieces such as summer-appropriate linen scarves ($80 to $140) and elegant organza wraps ($140). That said, the splashy store is seemingly dripping with sequined Jazz Age-era dresses--just by happy coincidence.

Indeed, Aftershock made a name for itself abroad with these fancy frocks (Madonna is a reputed fan), and the Dallas store dedicates a good half of its showroom to them too. Think luscious flapper-inspired numbers like the 1701 Pocket dress ($300) and white lace maxi visions like the Column ($180), which could probably double for bridal wear in a pinch.

Sure enough, the brand?s backstory is romantic. Husband and wife owners Hiro and Radhika Harjani married in India against their family?s wishes. Soon after moving to London, Aftershock--with Radhika as head designer--was born.

Aftershock London, 8383 Preston Center Plaza, Suite 160; 214-363-4699 or

From Around The Web