It has become a common sight to drink in: yet another big-box behemoth of booze opening on a crowded North Texas corner.

Lance Storer knows this all too well. He used to work at one of those wine emporiums, and when he and his business partner, James Moll, were downsized, they took it literally. They recently started Domaine Wine Company, a small wine shop on Oak Lawn Avenue, and it?s everything those massive retailers are not.

Weekly wine tastings--in Riedel stemware, no less? Check. Home delivery? Yes. (To the Park Cities and Turtle Creek neighborhoods with a minimum order of $100.) Cellar consultations, in which staffers assess your home collection? Wine not?

With a ?concierge-style? mentality, the duo offers one-on-one service, aiming to learn your tastes and then tailor their offerings to your food, for instance.

And there?s much to like here, with the inventory skewing toward eclectic small wine estates. (Not an oenophile? Domaine sells beer and spirits too.) We?re not big white-wine drinkers, but the Chablis Terroir De Fyé, a 2011 vintage ($25), won us over with its subtle fruity aroma.

So did the personalized attention we received. We popped in and out in five minutes. Or, in about the same amount of time it takes just to find the wine section amid the labyrinthine aisles of a superstore.

Domaine Wine Company, 3610 Oak Lawn Ave.; 214-219-3177 or domainewinecompany.com

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