The Bus Stops Here
Finally, fashionable frames to feel good about
True, it sometimes takes a while for national trends to filter down to Dallas.
Take Warby Parker, the ultra-popular, socially conscious New York-based eyewear brand that started there in early 2010. With no Dallas retailers nor a local showroom, it?s understandable if you?ve never heard of it.
But thanks to a school bus, you?re in for an eye-opening experience.
Currently midway through a nine-city tour, this bus is a mobile boutique that?s staged as a mini WP showroom--albeit one that looks playfully professorial--in which you?ll find a display of the brand?s fashionable acetate eyewear.
And with two Dallas stops, it couldn?t be easier to explore the collection, not to mention try on a few dozen frames while you?re at it. We checked ourselves out in the mirror wearing everything from the strident Sloan ($95) to the more reserved Reece ($95), and with the help of the knowledgeable sales associates, we settled on our favorite.
Thanks to prescription-included prices and the company's Buy a Pair, Give a Pair business model, these are feel-good, hip frames that don?t cost an arm and a leg.
The bus is parked through today at 2323 Henderson Ave. Its next stop is at the Shops at Park Lane from January 24 to 27.