Heather Mayo is experiencing growing pains--in the best way.

The owner of the one-year-old Deep Ellum boutique Factory Girl has just expanded into a 3,000-square-foot storefront, a mere block away from her old space. Its cordoned-off front area is already brimming with jackets, cowboy boots and sundry vintage items you didn?t think were your style--but really, it doesn?t take much convincing on Mayo?s part to discover that they are.

The stylist, artist and mom is more than your average shopkeeper, and this store, which she owns with her photographer husband, Scogin, is more than your average emporium of advanced-age goods.

From wool-felted Snake Oil exfoliating soap made by Dallasite Lizzy Wetzel ($20) to a stunning Lanvin gown ($2,000), from Betsey Johnson to Chloe to Yves St. Laurent, you?ll find a veritable wonderland of wares, housed in a refined, museum-like atmosphere. But the exposed brick walls and pipes remind you that you?re in a historical Deep Ellum building, even if there?s art on the walls.

Mayo aims to showcase two artists a year in the store, and currently Wetzel?s artwork reigns over the Olivia k jewelry and daily additions of clothes by contemporary local designers.

This is one factory that?s engineered for success.

Factory Girl, 2923 Canton St.; 214-980-8484 or www.imfactorygirl.com

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