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We like to think it was fitting that the weather last Thursday night was a little cooler.

PureWow Dallas had blown into town.

Among a crowd of movers and shakers (some even shaking it up on the dance floor), PureWow officially launched its Dallas edition with a party at Studios 1019 in the Design District. Bri Crum?s Plan B PR cohosted the soiree, lending another level of cool to the evening.

With guests including up-and-coming designers Sarah Jones and Elizabeth Anyaa and established mavens of Dallas like real estate savant Candy Evans, the celebration was an eclectic mix of the city?s charms.

And thanks to Baileys, the event?s sponsor, the festivities got even more refreshing: Partyers enjoyed signature desserts--including chocolate ice cream topped with pecans and Baileys Irish Cream Caramel Liqueur--at an old-fashioned ice-cream stand.

OK, we admit it: We mixed business with pleasure. Because we make it our business to know the goings-on in the Metroplex, whether it?s the newest boutique in Uptown or the latest blockbuster exhibition at the Kimbell in Fort Worth. PureWow Dallas makes sure you?re in the know.

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