Interior Define nixes the middlemen
The moment will eventually arrive when your decor starts to look dated. And chances are your couch--that gathered-leather behemoth that looked so sleek in 2002--is going to be the tipping point.
Interior Define, a new Wicker Park furniture showroom, is here to save you from sofa regret. ??
The company?s owners have built relationships with factories that make pieces for them one at a time, meaning Interior Define operates without the overhead cost of warehousing inventory.
That means you can get a streamlined sectional like the Kelley for about $1,600 (it looks a lot like Room & Board?s $2,500 Taft) or the commercial-grade Russell, with an invisible steel base, for $2,800, when a similar version in a design-district showroom might go for about $7,000. ??
Interior Define launched online a few months ago, but the new physical space is great for anyone who feels odd plunking down thousands for something they?ve never seen or touched. (Um, that would be us.)
The space houses only about 12 of the 26 styles available on the website, but it?s enough to get the sense that this furniture is the real deal.
Interior Define, 2027 W. North Ave.; 773-234-3107 or interiordefine.com