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The first floor of the new Burberry store on Michigan Ave.
A classic cotton sateen trench ($2,095) from Burberry.
The dramatic staircase at the new Burberry flagship on Michigan Ave.
A holiday window festooned with gold balloons at the new Burberry store.
Casual apparel at the new Burberry store.
Gold-studded gloves ($650) make a festive holiday gift from Burberry.
A burgundy leather bomber jacket ($4,995) by Burberry.
The massive new Burberry flagship glows plaid at night.
It?s impossible to miss: Burberry?s new five-story building on Michigan Avenue--with its black chrome, plaid-patterned façade and exposed-to-the-street staircase--is a wonder of branding.
The store debuted quietly earlier this month; an invite-only, high-profile bash hosted by Christopher Bailey is on the horizon.
During our first visit, we marveled not only at the unfettered luxury of the building itself but also at the beautiful things within: Elbow-length black leather gloves ablaze with gold studs ($650), a cool tee that lets us rock the plaid in an understated way ($195) and a lovely fragrance in a pretty purse-sized case ($68) are all on our winter-wardrobe wish lists.
The brand?s second-largest outpost in North America is also the first to house a Burberry Beauty consultation counter and the first to offer a physical version of the ?Burberry Bespoke? program, which lets shoppers customize those iconic trench coats in countless ways.
If you build it, the plaid-obsessed will come.
Burberry, 633 N. Michigan Ave.; 312-787-2500 or burberry.com
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